The idea behind this project was to effectively communicate a luxury brand’s sustainability initiatives to consumers and develop a strategic marketing framework that can reshape consumer psychology and buying habits, ultimately encouraging the purchase of sustainable luxury products.

1) The WHAT :- Identify barriers hindering consumer awareness and adoption of sustainability practices in the luxury market.

2) The WHY :- Understanding why brand’s being sustainable and marketing sustainability is important in today’s day and age.

3) The HOW :- Creating an efficient marketing framework for sustainable luxury, providing industry professionals with a revolutionary approach to marketing and management.

The goal is to promote the brand’s sustainability practices through business-to-consumer engagement on various platforms, addressing sustainability issues within the luxury market. Furthermore, the study explores strategies to engage consumers not currently practicing sustainable shopping, redirecting them through effective marketing within this framework.