Bvlgari Hotels & Resorts

Brand Expansion idea

Presenting a new collection as a part of Bvlgari’s 10 year plan brand expansion, that merges Bvlgari's jewelry with their upscale hotels and resorts, transforming it into an opulent homeware and high-end decor line. This endeavor aims to preserve the brand's rich heritage and distinctive identity, incorporating unique and artistic designs that feature their vibrant jewels in the decor.

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Giambatista Valli x La Bouche Rouge Brand Extension